Target Market Alternatives For Zest Sedan †Myassignmenthelp.Com

Question: Talk About The Target Market Alternatives For Zest Sedan? Answer: Presentation The exploration paper talks about the promoting research led by the business association named Tata Motors to target explicit market fragments comprising of clients and deal with the conveyance of their new item. Goodbye Motors discloses the new Zest car for the clients of the center section since it is neither a hatchback nor a major estimated vehicle and can work well for the clients. It is another section in the medium sized vehicle portions, and Tata Motors has made a forceful dispatch procedure in the wake of leading a showcasing research. The vehicle has another structure, and it has been joined with the plans of vehicles fabricated in UK and Italy. The vehicle comprises of projector headlamps, LED tail lights and a progressed HARMAN music and infotainment framework that will impact the purchasing practices of clients and keep them fulfilled as well (Armstrong et al. 2015). The advertising examination will incorporate the different data about the objective market choices, metho ds of characterizing a populace, characterize an appropriate inspecting edge to direct research on the Zest Sedan and bring out positive results at long last (Tatamotors.com 2017). A conversation of the objective market choices for the Zest Goodbye Motors has followed a viable propelling technique after the showcasing research has been led to ensure that the new Zest conservative vehicle is propelled appropriately in the market. The focused on advertise here has been the clients who are neither happy with the hatchbacks nor with the huge estimated vehicles. They need something new with the most developed highlights at a sensible value (Babin and Zikmund 2015). The organization along these lines revealed the new Zest vehicle that has a few highlights, which can make it stand apart among different vehicles in a similar value extend. There are numerous highlights, for example, projector headlamps, LED Tail lights, guest plan for additional individuals than a hatchback can involve. The brilliant HARMAN infotainment framework is additionally present in the vehicle that gives comfort to the client to appreciate music, oversee route, infotainment and different administrations like driver help (Tatamotors.com 2017). The Zest has been focused for the new clients everywhere throughout the world, and it is an incredible methodology made by the association to deal with a vital move towards a worldwide portfolio effortlessly and viability. The objective market comprises of youthful clients who need something new and shocking and loaded with highlights inside a sensible cost. Goodbye Motors has led the statistical surveying, on the grounds that the contributions made by clients are not needy upon the time after the vehicle has been propelled, rather depends on the states of market sections and market elements (Burns and Bush 2013). The market choices incorporate the youthful clients just as family people who need something that is sheltered and offers better unwavering quality and solace while voyaging. The Zest is one the best-moderate sized vehicle with a 1.2 Revotron motor and is made of high quality steel that makes it very sheltered and secure during accidents and along these lines has been favor ed by numerous clients (Chatterjee 2015). Goodbye Motors has consistently been a progressively significant organization that conveys new vehicles now and again, and it has been a significant methodology taken by the organization consistently. The Zest was propelled a couple of years back, and it figured out how to snatch a great deal of market fragments, however it didn't get fruitful as it was relied upon to be. In this way, to give the clients better highlights and more space for seating, new portion driving highlights have been empowered including double Airbags, Advanced stopping mechanism or ABS, back stopping sensors, LED Headlamps and tail lights, HARMAN infotainment framework and numerous others (Dawar and Arora 2016). The organization has increased a decent solid footing in Australia and has even thought about their new dispatch as a worldwide vehicle. Goodbye Motors has focused on the white collar class individuals who need a polished, highlight stuffed conservative vehicle at sensible costs and the new dispatch ca n without a doubt make a positive imprint in the serious business condition (Gerlach and Witt 2012). A conversation of the elective methods of characterizing the Population for an examination concentrate on the Zest There are different methods of characterizing a legitimate inspecting outline and decide the size of the example. The non-likelihood inspecting procedure is valuable for deciding the correct example through thought of the inputs of supervisors and pioneers of the association and afterward leads a statistical surveying to enter new markets and stays fruitful all around. Both the likelihood and non-likelihood testing approaches are powerful for characterizing the populace and ensure that information and data are gathered from them to lead the promoting research effortlessly and productivity (Hair Jr and Lukas 2014). The likelihood examining strategy considers using the different types of haphazardly choosing the respondents and it is critical to set up forms and guarantee that all the units have equivalent chances to take cooperation in the testing procedure. PC frameworks are utilized for choosing the examples arbitrarily and increase a decent measure of reactions from the clients in regards to their necessities and prerequisites and whether those would be met with the purchasing of ne Zest car conveyed by Tata Motors (Hair et al. 2012). The irregular examining technique is a piece of the likelihood inspecting approach though the non-likelihood testing approach incorporates the purposive and helpful inspecting strategies. The purposive testing strategy is overseen by keeping the inspecting strategies purposive in nature, and the examining issues can be drawn closer with the assistance of a specific arrangement and even keep the people think about the showcasing research point. It is essential to deal with the purposive testing by ensuring that the respondents meet the standards of being a piece of the way toward inspecting (Malhotra, Birks and Wills 2013). The purposive testing utilized by Tata Motors in Australia has helped in arriving at the focused on test inside less time, and the examining for proportionality has not been considered here. The suppositions and reactions gave by the clients, who have been chosen as tests for the advertising research have been acquired effectively with the assistance of purposive e xamining procedure and is a lot of helpful to get to and deal with the information and data (Nielsen and Wilhite 2015). The advantageous testing approach empowers directing meetings with the higher authorities of the organization, for example, supervisors or pioneers and even leads meets in a predictable way by TV news programs for acquiring a brisk reaction and unprejudiced general conclusions as well. It is critical to decide from the outset whether the examples would be accessible or not on the grounds that the advantageous examining approach had been useful for social event subjective information for the most part (Sinha 2016). As the supervisors and pioneers would not generally be accessible to give their reactions during the promoting research setting, it is fundamental for the specialists to ensure that an appropriate time is given to them when they can be a piece of the meeting to convey their significant thoughts and conclusions (Tatamotors.com 2017). By get-together the examples through non-likelihood helpful testing approach, analysts would have the option to know the genuine reason for rev ealing the new Zest vehicle and what the objective market had been for Tata Motors (Takeyasu 2013). A conversation of the elective methods of characterizing the Sampling Frame for the exploration on the Zest The testing outline is made to discover the source material, from which the examples are drawn, i.e., the clients are focused on. The testing edge would comprise of the different people inside a populace who could be taken as tests for examining the recently propelled Zest vehicle. The inspecting outline is made by characterizing the populace, subject and number of tests. During the initial step of testing, the clients are given study polls with respect to the dispatch of the new Zest vehicle and evaluating their surveys in regards agreeable to them (Vakhariya 2017). The directors of Tata Motors were additionally brought in for the meetings with the assistance of helpful testing technique for social event their reactions and moreover decide the genuine reasons and advantages that can be gotten by the organization not long after the dispatch of new Zest car. 100 individuals from various market portions have been chosen as tests for leading the examination and ensure that the states of the different market sections are seen appropriately. Among these 100 respondents, 10 are the chiefs who have given their reactions and sentiments in regards to the dispatch of their new item with no predisposition (Wilson et al. 2012). The examination site comprised of 10 directors of Tata Motors from different pieces of the world as indicated by their temperament of work. For directing the examination and build up an appropriate inspecting outline, enhanced experts are viewed as, for example, people having a place from divisions of advertising, tasks, obtainment, natural wellbeing and security, coordinations and dispersion, and so forth. (Armstrong et al. 2015). A conversation of the elective methods of characterizing the inspecting approach for the exploration on the Zest There are two testing approaches including the likelihood and non-likelihood inspecting approaches. The likelihood examining approach comprises of an irregular determination of members while the non-likelihood inspecting approach incorporates the purposive and advantageous testing procedures. In any case, the organization has considered the non-likelihood examining approach as successful to acquire the significant information as reactions from the directors, which is another elective method of characterizing the testing approach (Babin and Zikmund 2015). The purposive inspecting approach is dealt in light of the thought of genuine reason and comprehend

Payola Scandal Rocks free essay sample

It is the illicit act of installment or other prompting by record organizations for the communicate of chronicles on music radio, in which the melody is introduced as being a piece of the ordinary days communicate. A radio broadcast can play a particular tune in return for cash, however this must be revealed broadcasting in real time as being supported broadcast appointment, and that playing of the melody ought not be considered a customary play.  The occasions the melodies are played can impact the apparent prominence of a tune. The term Payola is a play on the words pay and Victrola, which means to pay off to play on the radio Victrola was a phonograph made in the mid 1920s by the Victor Talking Machine Company of Camden, New Jersey, and turned into a word utilized for radio-phonograph mixes of various types with an encased listening horn or speaker in the bureau, similarly as Kleenex is utilized for all facial tissue paper in a case. Payola implies a pay off to impact the programming substance of a communicate radio, TV or satellite TV program and is a government wrongdoing. It really started in 1958, with the notorious game show outrages, in which government agents uncovered that the fiercely well known NBC-TV show Twenty-One and $64,000 Question were fixed. That outrage prompted the examination of comparable practices in radio. On January 25, 1960†¦the National Association of Broadcasters suggested that radio circle racers tolerating installment from record names for broadcasting specific melodies would be charged a $500 fine and go through a year in jail. The training, known as payola, had incited a broad examination by theâ National Association of Broadcasters (NAB) . In May 1960, circle racer and TV character Alan Freed, who begat the term awesome, was captured alongside seven others on doubt of business pay off. Liberated had would not sign an affirmation in 1959, denying that he had acknowledged payola, which was not illegal around then. He said he would acknowledge a blessing on the off chance that he had helped somebody, however he would not accept hush money to play a record. He was accused of 26 checks of business pay off, yet got off with aâ fine. Radio plate racer Dick Clark, in declaration before a House subcommittee, denied contribution in the payola radio embarrassment of 1959 and 1960. Clark, one of the best two DJs in the nation had a lot to lose, and immediately surrendered all his melodic advantages when requested to do as such by ABC-TV. In declaration, analyst Bernard Goldsmith†¦brought in by Clark†¦stated that Clark had a 27% enthusiasm for records played in the previous 28 months and those records had a 23% prominence rating. The advisory group was shocked as they thought about what started things out the chicken or the egg Clark affirmed that the main explanation he had engaged with those organizations were for the expense favorable circumstances. He conceded a $125 interest in Jamie records restored a benefit of $11,900 and of the 163 tunes he had rights to, 143 were given to him. When interrogated regarding Jamie Records, it was found that Jamie paid out $15,000â in payola, however Clark denied ever tolerating any. The advisory group plainly didn't trust Clark†¦but he got a slap on the wrist. Truth be told, advisory group executive Orin Hatch considered Clark a fine youngster. THE SORDID HISTORY OF PAYOLA In 2003, Cliff Doerksen of the Washington City Paper, composed that payola isnt truly back simply back in the news. Payola has been a consistent widespread piece of the economy of well known music for around 125 years, and the probability that lawmakers will have the option to do anything useful about it is about a high as the chances of winning the war on drugs. It was old when jazz was new, it despite everything will be going solid long after awesome has kicked the bucket. Ages of reformers have gone facing payola and those rare sorts of people who have achieved anything enduring have succeeded distinctly in compounding the situation. Transforming a melody into cash requires dull introduction. Regardless of how irresistible a tune may be, it wont go anyplace with the majority until they get the opportunity to hear it†¦a part. In like manner, a firm with a promising new number on its hands was obliged to make preparations by paying to have the tune performed until such time as well known interest for it became self supporting and the bucks started abounding in a procedure known as putting a melody over. Preceding the coming of radio, tune stopping efforts involved the coordinated expense of money pay-offs or potentially different payments another suit or dress, some baggage, an instance of alcohol, a bit of the tune sovereignties, the administrations of a whore to fragile living creature and-blood entertainers. By a long shot the most significant of these were nomad vaudevillians, who, once paid†¦would convey a distributers tune clear over the mainland, uncovering it each presentation in turn from the phases of many performance centers to a total crowd of millions. The greater the star, the more significant were their administrations as a melody advertiser. Main events working the big deal circuits remained to make so a lot or more from his melody stopping as they did from their dramatic pay rates. In any case, littler entertainers were likewise in line to get a lot of the unite. This was genuine even of entertainers whose abilities were not principally melodic. Artists, performers and magicians, for instance, attempted to music†¦and music distributers thought that it was advantageous to help them in choosing suitable backup for their demonstrations. On the nearby level, for all intents and purposes anybody associated with intervening between the music business and general society remained to profit by the liberality of the distributers. Supper club vocalists and move groups were all accepting bribes. However, so was the visually impaired busker whose one ability was winding the wrench of a wheezing curbside barrel organ; likewise the person responsible for loading the moves in the coin-worked player piano in cantinas and penny arcades. There were a million different edges to the tune stopping racket, yet the point stands:â Payola was at that point a universal component of urban life. It was additionally legal†¦although deciphered and still, after all that as a side effect of the moral chapter 11 of those in charge of the music business. Paying someone to put a melody before the open dates to the beginning of the advanced well known music industry. At the tallness of the outrage, Billboard magazine guaranteed that payola in different structures had been basic during the enormous band period of the 1930s and 1940s and in the vaudeville business during the 20s. Nevertheless, payola on the scale that got evident during the 50s was the result of a remarkable combination of conditions the rise of awesome, the presentation of the modest 45 RPM single, radios move to Top 40 music once TV secured dramatization, after war flourishing, and the appearance of youngsters as a financial power. During the 50s, records were taking over from live execution as the guideline approach to hear†¦and sell†¦music. Record industry magnates were very much aware that young people had money, adored jammin, tuned in to the radio, and were effectively charged into purchasing hit records by mainstream disk jockeys. The inquiry was the way best to misuse that flighty market. At that point, a significant record organization may discharge upwards of a hundred singles per week. At that point, as now, perhaps 10 percent of those would become hits, or if nothing else make a benefit for the mark. Radio air play was the most straightforward route for a craftsman to get introduction and sell records, yet with singles filling the stations at such a quick clasp, marks required an approach to recognize their melodies from those of their rivals. Since this was before the period of MTV and smooth advancements, pay off appeared the best approach. Record marks employed advertisers who paid emcees to include melodies by preferred specialists. Will the act of payola proceed? Its far from being obviously true. Rarely do now, and with such a significant number of radio broadcasts possessed by combinations, theres less open door for the nearby market bargain making that was so common in payolas prime.

How to Calculate the Cost of Your Cash Advance

How to Calculate the Cost of Your Cash Advance How to Calculate the Cost of Your Cash Advance How to Calculate the Cost of Your Cash AdvanceThere are many great ways to use a credit card, but taking out a cash advance is NOT  one of them!Using a credit card can  be a very smart decision if you do so responsibly.  In fact, there are actually many  benefits to sensible credit card utilization: you can use them to up  a bad credit score,  earn cash back and signup bonus rewards, and even finance  major purchases without interest during introductory periods.However, credit cards can be a double-edged sword.  One side  has  the ability to pull you out of a bad credit slump and improve your financial life, and the other can tank your credit score, and put you in a cycle of debt that could take years to get out of. It all depends on how you use it!According to the Federal Reserve of New York, total U.S. credit card debt rose by $26 billion in 2017s fourth quarter and is currently sitting at a whopping $834 billion. Thats a lot of debt on a lot of credit cards!And OH BOY are there  q uite a few ways to use a credit card poorly, as many Americans know all too well.  While we  all know that racking up a balance you cant pay off and maxing out your cards is bad for your financial health, one of the  most expensive  things you can do with a credit cardâ€"taking  out a cash advanceâ€"isnt usually the first thing that comes to mind when you think of irresponsible credit card habits.But the reality is, credit card cash advances  can cost you some serious coin.What is a cash advance?A cash advance can  mean  several different things.First, there are cash advance loans, which are essentially payday loans by another name. These short-term, high-interest, no credit check loans are offered by many predatory lenders looking to make a buck off your back.In order to get one, youll typically write a check to  the lenderâ€"dated on your next paydayâ€"for the amount of your loan plus interest, and in exchange, the lender will give you the cash you need.On your next payday, the le nder will cash your check, and if you dont have enough money in the bank to let that check go through, youll be stuck in a rollover cycle of debt, paying insanely high interest rates on whats typically a relatively small amount of money.Second, there are employer cash advances. Not all employers offer them, but if yours does, you can request to receive a portion of your paycheck early. These kinds of cash advances typically dont carry any interest, as youre only getting money thats yours a few weeks before you normally would.In contrast, credit card cash advances are a whole different beast  and a pricey one at that.  While not quite as expensive as taking out a cash advance loan, credit card cash advances come with often hidden fees and interest.Essentially, when you take out a credit card cash advance, youre using your credit card in the same way you would a debit card. You can go to an ATM or bank, and use your credit card to withdraw cash.The difference between using a debit car d to get cash and using a credit card to get cash? When you use a debit card, the money youre taking out is already yours.  But when you use a credit card to get a cash advance, that money isnt coming from your bank account.Every single  time you use a credit card, you are taking out a small loan from your credit card company. If you pay back those loans in full every month, you can usually avoid paying interest on them.But you cant avoid paying interest on a cash advance.How much does a cash advance cost?Not every credit card company allows cash advances, and for those that do, the rates can vary wildly. According to the New York Times, the average  APR for a cash advance  hovers at  around 24 percent,  nearly 10 points higher than the average rate for a regular credit card purchase, which is around 16 percent.Additionally, while most credit cards offer a grace period in which you can pay off your balance without paying any interest on it, there is no grace period on a credit card cash advance. Interest will begin incurring the moment you take out the cash and will continue to build until you pay it back in full.On top of all this, theres often a flat fee associated with credit card cash advances â€" typically  around  3 percent of the total amount you take out. That means if you take out a $1,000 cash advance, youll be paying an additional $30 in fees, on top of the interest that immediately starts accruing.Lets go further with that hypothetical $1,000 cash advance. Lets say the APR for cash advances on your card is 24 percent, and the flat fee is 3 percent. If it takes you a month to pay back your cash advance, youll be paying a total of $1,050 when all is said and done. Youre paying $50 for the privilege of having cash on hand, a high price to pay, no matter how  convenient it is.If youd just made that $1,000 purchase on your credit card and paid it back within the grace period,  that $50 would still be in your pocket, waiting to be put into savings, or sp ent on a nice dinner out.How do I calculate the total cost of my cash advance?Want to calculate how much a cash advance would cost you? Your first step is going to be pulling out your credit card contract, and locating the interest and fees your lender charges for a cash advance. Once you find that information,  plug it into this equation:Your monthly interest owed  = ((the amount youre borrowing x  (APR/100))/365) + the flat feeIn the case of the $1,000 cash advance with the 24 percent APR, it would look like this:$1,000 x  .24 = $240, or the total amount of interest youd pay on this if it took you a year to pay it back.240/365 = $0.65, or the total amount of interest youre paying on this cash advance every day you dont pay it back.So, if you took a week to pay back this $1,000 cash advance, it would cost you $4.60 in interest ($0.657), and $30 for the flat fee. In total, youd be paying $1,034.60 on that $1,000 cash advance.Is there ever a good time to take out a credit card cash a dvance?In short, no. If you need cashâ€"ike, actual paper cashâ€"right now, there are typically a few other options you should explore before heading over to the nearest ATM with your credit card in tow.Instead, consider using a digital payment app like Cash App, Venmo, or Paypal to send people money instead of paying them in cash. In this new modern world, even farmers and flea market vendors  very often take digital payments.If you find yourself frequently needing paper bills, make sure to take out a portion of your paycheck in cash whenever you deposit it. That way you wont have to pay ATM or cash advance fees when you head out to your favorite cash-only tapas place.Even writing a check and taking it to a check-cashing store is a better option than taking out a credit card cash advance. Youll still have to pay a fee to get your cash, but you wont be charged any interest.If you find yourself in an emergency situation where a cash advance is your only option,  just remember to do t he math first. Calculate exactly how much this cash advance is going to cost you, and budget out ways to pay it back as quickly as possible.In general, you deserve better than a costly cash advance.To learn more about the dangers of predatory lending, check out these related posts and articles from OppLoans:Tax Refund Anticipation Loans Are More Dangerous Than You ThinkYour Guide to Cash Advance Scams5 Alarming Payday Loan StatisticsHow much does a cash advance cost on your credit card? Let us know!  You can  email us  or you can find us on  Facebook  and  Twitter.

Understanding Human Behavior Through Sociology - 1860 Words

The purpose of this reflection is to provide my understanding on what I have learned in class about the various leadership skills and social justice by showing how taking this course expands my knowledge. In doing so, I examine and contemplate four sociological topics with the intent of fostering a greater understanding of the topics and how they coalesce within the social constructs of the United States. The four topics are: understanding human behavior through sociology; oppression; hegemony; and, social justice. â€Å"The term sociology was first used by Frenchman Auguste Compte in the 1830s when he proposed a synthetic science uniting all knowledge about human activity† (ASA, 2008). In short, sociologists’ aim is to explain issues in terms†¦show more content†¦By understanding these groups and how they function within the economic, social, and political constructs we can begin to understand the challenges and prejudices that each group harbors for the other. Although gender defines only two main groups, special interests within each gender often define a subgroup. For example, women may lobby for equal pay, and men may lobby for paternity leave, and both genders are likely to support the other in their respective endeavors because each gender can benefit by the others success. Men can benefit by women receiving equal pay because the overall household income increases. Women can benefit by men receiving patently leave because the duties of new parenthood can be more equitably shared. Sociologists also categorize people into groups based on sexual preference, as evidenced by the acronym LGBT. Lesbian women, gay men, bisexual people, and transgender people are often the target of prejudice and discrimination. Understanding how the group functions within society is largely based on our understanding of how the group and its individuals react to acts of prejudice and discrimination as well as policies and laws that limit or adversely impact their daily lives, such as laws limiting the marriage of same-sex couples. Understanding the functionality of racial and ethnic groups is based on our understanding of how the individuals within the groups experience real and perceived prejudices, how the individuals relate to members withinShow MoreRelatedSociology and The Natural Sciences Essay1067 Words   |  5 PagesSociology is the study of society as well as the pursuit of knowledge regarding human social activities however, the entity’s legitimacy as a science is a concept worth discussion. Although sociology is different at face value than the natural sciences, the two possess fundamental similarities by which problems are recognized and explained. With the explanation of why sociology is a science, the next step would be to specify what type of science sociology is and how it relates to the natural sciencesRead MoreSociology: Value Conflict1346 Words   |  6 PagesSociology ï ¿ ½ PAGE * MERGEFORMAT ï ¿ ½1ï ¿ ½ Running Head: SOCIOLOGY Sociology ï ¿ ½ Sociology Value Conflict Objectivity means that the conclusions arrived at as the result of inquiry and investigation are independent of the race, color, creed, occupation, nationality, religion, moral preference and political predisposition of the investigator. If hi research is truly objective, it is independent of any subjective elements; any personal desires that he may have. Having said that, one can argue whetherRead MoreA Brief Note On Sociology And Sociology Class1524 Words   |  7 Pages After conducting five interviews, I found some similarities and differences on their views of what sociology is. I interviewed two females and three males. The ages from the interviewee’s ranged from 19 to 56. All of my respondent’s in this research were white. The five respondents had a different socioeconomic status. One of the respondents is still in school, and does not work at the moment, so I listed her as a low socioeconomic class. I interviewed both of my parents, and they are at a middleRead MoreSociology : Sociology And Sociological Thinking978 Words   |  4 PagesSociology and sociological thinking are a vital part of society, and through examining both society and individuals, sociology is able to make changes to areas such as policies, and attitudes that may have usually negatively affected them, and instead gained a positive result through the careful research, and applied knowledge. Sociology is the study of groups and individuals and the cause and effects of each, to each other, and overall society. ‘Sociology is a technical and difficult subject andRead MoreSocietys Construction of Reality Essay711 Words   |  3 Pagestruth in it. It can be said that we as people change the world through our ideals and our actions. Our ideals foster developmental changes in society, while our actions foster equal if not greater reactions which changes the way society functions. Society is composed of norms and sanctions. Norms are rules which mandate which things people should or should not do, say, or think in different situations(from: Sociology An Introduction). Norms are both written and non-written. The moreRead MoreLike Any Scientific Discipline, Sociology Has Its Own Object1455 Words   |  6 PagesLike any scientific discipline, sociology has its own object and subject of research. The object is understood as the sphere of reality that is to be studied, and to this the research is directed. Consequently, the object of sociology is society. But society is explored by many disciplines, such as history, philosophy, economics, political science, etc. At the same time, each of the named social sciences distinguishes its specific aspects, the properties of the object, which become the subject ofRead MoreSociology : Sociological And Scientific Study Of Human Behavior And Social Interaction1037 Words   |  5 PagesGiven the many theories and ideas that have influenced the development of sociology, it is possible to misunderstand what sociology truly means. As humanity enters into the 21st century, the study of society has become more relevant than ever. In this day and age where everybody is part of a society, it is crucial to understand the social dynamics invisible to the naked eye. Sociology provides critical insight into what problems our world currently faces and what we can do to prevent further problemsRead MoreImportant Sociological Concepts1078 Words   |  4 Pagesï » ¿Title Page What is an Organization? How I Intend to Broaden My Accountants Perspective Through Sociology Thesis Statement Even though a well-informed person might question why the study of sociology is related to my chosen field as an accountant I know how valuable the study of sociology is with regards to the attention to detail and person-to-person human interactions I am committed to in my field. There are important links between working with financial data and interacting as a teamRead MoreAsdfghjkl894 Words   |  4 PagesSociology Research Area * * Aging and the Life Course * Alcohol and Substance Abuse * Asia amp; Asian America * Collective Behavior and Social Movements * Community and Urban Sociology * Comparative and Historical Sociology * Sociology and Computers * Crime, Law amp; Deviance * Economic Sociology * Environment amp; Technology * Family amp; Marriage * History of Sociology * International Migration * Latino/aRead MoreWhat I Have Learned From A Social Theory Class1240 Words   |  5 PagesMead Cooley In this sociology paper I will present what I have learned from this social theory class. We learned about many miraculous theorists such as Karl Marx, Auguste Comete, Herb Spencer, Emile Durkheim and many more theorists. I will present what I have learned by comparing and contrasting George Herbert Mead and Charles Horton Cooley. This paper will examine what both of these great theorists studied, some of their background info and theory. George Herbert Mead George Herbert Mead

Big Data And Information Privacy - 2076 Words

Davis Model United Nations Conference 2016 Committee: CSTD Country: Indonesia Topic 1: Big Data and Information Privacy Topic Background The amount of data on the planet in 2014 was around 4.4 zettabytes. It’s expected to grow to 44ZB by the year 2020. It’s also predicted that by 2020, the amount of information produced by machines will account for about 10% of data on earth. One Zettabyte is 1000 Exabytes or 1 Billion Terrabytes. To put it in perspective, with one exabyte of data, a person can watch 36,000 years worth of HD videos. So, with one zettabyte of data, thousands of generations can watch 36 million years of HD videos. One doesn’t have to be Albert Einstein to know that the amount of data usage on this planet will reach†¦show more content†¦It predicts the most likely event as the probable future, not using magic or any machines from Science Fiction novels. Big Data also cannot â€Å"read minds†. Rather, it predicts a person’s interests and produces the types of advertisements or information the said person would be interested in. Big Data can anal yze a customer’s purchases, profile information, and make an accurate prediction on what his/her interests will be. Big Data has the potential to be the phenomenal tool of the future. It can accurately predict what a customer wants and show advertisements that he or she is actually interested in; It can be installed in smart cars, where an automatic distress call is sent when an unlucky individual is in a car accident; It can be uploaded to devices that closely monitor people’s health and report any irregularities to their doctor.4 Past UN Involvement There is a committee called the United Nations Global Pulse, which is dedicated to â€Å"harnessing big data for development and humanitarian action†.5 â€Å"Its vision is a future in which big data is harnessed safely and responsibly as a public good. Its mission is to accelerate discovery, development and scaled adoption of big data innovation for sustainable development and humanitarian action.†5. Global Pulse functions as innovation initiative that explores how big data and real-time analytics can help the advancement of the

The Life of Walter Mitty (Alternate Ending) Free Essays

The life of Walter Mitty By Gregory Jones 9/17/12 Walter Mitty the Undefeated, inscrutable to the last. â€Å"Walter! † his wife yelled â€Å"what are you doing can’t you see I’m ready to leave! † Ok Mitty replied they got into the car and Mitty turned on the radio. The Football game had just ended, and the announcer was describing the atmosphere in the game it was the 4th quarter with only 30 seconds left on the clock. We will write a custom essay sample on The Life of Walter Mitty (Alternate Ending) or any similar topic only for you Order Now â€Å"Ok Mitty you’re going to throw to the drag route understand? â€Å"Yeah coach I know what to do I’ve done this before† Mitty ran onto the field into the huddle. â€Å"Ok guys we got 30 seconds left were going for it now, everyone just run down for a Hail Mary. The players stared at him in confusion they all knew the coach wouldn’t have called the play but they had faith in their quarterback to win the games. Mitty slowly walked up to the center and got set, looking at the linebackers and safety. Hike† Mitty dropped back, but the defensive tackle broke through the line and chased him out of the pocket. Mitty rolled out of the pocket knowing there wouldn’t be any open receivers. He pumped fake to make the linebackers drop deeper in coverage before he started running. He juked the first linebacker and hurdled the second. The crowd began to scream and yell as they realized Mitty had got the first down with 20 seconds remaining on the cloc k. But Mitty didn’t run out of bounds he was going for the win now. The corners and safety know having knowledge that Mitty was running immediately joined the chase. He stiff armed one corner to the ground still in full stride. The crowd was going completely berserk. Mitty had one last man until he scored the winning touchdown. Mitty was on the 5 the safety on the 1 Mitty leaped off the ground reaching the ball out. â€Å"Walter you passed our house! † â€Å" I was going to score† Mitty whispered â€Å"what?!?!? You must remember to take your medicine you always daze off when you don’t. † How to cite The Life of Walter Mitty (Alternate Ending), Essay examples

The Life of Walter Mitty (Alternate Ending) Free Essays

The life of Walter Mitty By Gregory Jones 9/17/12 Walter Mitty the Undefeated, inscrutable to the last. â€Å"Walter! † his wife yelled â€Å"what are you doing can’t you see I’m ready to leave! † Ok Mitty replied they got into the car and Mitty turned on the radio. The Football game had just ended, and the announcer was describing the atmosphere in the game it was the 4th quarter with only 30 seconds left on the clock. We will write a custom essay sample on The Life of Walter Mitty (Alternate Ending) or any similar topic only for you Order Now â€Å"Ok Mitty you’re going to throw to the drag route understand? â€Å"Yeah coach I know what to do I’ve done this before† Mitty ran onto the field into the huddle. â€Å"Ok guys we got 30 seconds left were going for it now, everyone just run down for a Hail Mary. The players stared at him in confusion they all knew the coach wouldn’t have called the play but they had faith in their quarterback to win the games. Mitty slowly walked up to the center and got set, looking at the linebackers and safety. Hike† Mitty dropped back, but the defensive tackle broke through the line and chased him out of the pocket. Mitty rolled out of the pocket knowing there wouldn’t be any open receivers. He pumped fake to make the linebackers drop deeper in coverage before he started running. He juked the first linebacker and hurdled the second. The crowd began to scream and yell as they realized Mitty had got the first down with 20 seconds remaining on the cloc k. But Mitty didn’t run out of bounds he was going for the win now. The corners and safety know having knowledge that Mitty was running immediately joined the chase. He stiff armed one corner to the ground still in full stride. The crowd was going completely berserk. Mitty had one last man until he scored the winning touchdown. Mitty was on the 5 the safety on the 1 Mitty leaped off the ground reaching the ball out. â€Å"Walter you passed our house! † â€Å" I was going to score† Mitty whispered â€Å"what?!?!? You must remember to take your medicine you always daze off when you don’t. † How to cite The Life of Walter Mitty (Alternate Ending), Essay examples

Pink Floyd Essays - Harvest Records Artists,

Pink Floyd Music in the 20th century is something that has evolved from early days of jazz and blues music, to Rap, R&B, alternative, and rock & roll. It has become evident that some bands stand apart from others. The influences of Pink Anderson and Floyd Council have helped one of the greatest rock bands of all time emerge, Pink Floyd. The use of synthesizers, guitar and solid vocals has made them a musical force to be reckoned with. The band's name was arrived at after blues musicians Floyd Council and Pink Anderson. However, this was not the first of the names given to the band. Sigma6 was the first on a list of many names to come for the band. ?The band had many names at different times such as, The Screaming Abdabs, T-Set, The Meggadeaths, and The Architectural Abdabs, until Syd came up with the name The Pink Floyd Sound, inspired by two jazz artists Pink Anderson, and Floyd Council? (pinkfloyd.com). The band had roots in the early 1960's in Cambridge, England where future rock legends Syd Barrett and David Gilmour grew up. The band would generally gather at Barrett's house to play in his lavish home, using makeshift instruments to play the tunes of current rock stars; that is up until member Roger Waters blew his college grant money on his first guitar (Povey 8). Now as to the use of the name ?Pink Floyd,? there is much to wonder. Contrary to popular belief, the name did not come from a hallucination Syd Barrett had while using LSD. In his record collection he possessed two records, one by Pink Anderson, master of ragtime, blues and folk, and the other by bluesman Floyd Council, through which he simply combined first and last names to come up with a band name. Other options came up such as ?Anderson Council,? but the group opted for another name (Povey 14). Pink Floyd was born. Getting back to the origin of the groups members is a lengthy issue. Each member had been in other bands before coming together, each gaining knowledge and experience in a different aspect of the music. The initial, most important gathering was in the early 60's when Richard Wright, Nick Mason, and Roger Waters joined a band called Sigma6, along with other talents, then becoming the Architectural Abdabs due to their involvement in college (Povey 13). Eventually, a band called The Spectrum Five was formed, including Richard Wright, Nick Mason, Roger Waters, Bob Close, and founder Syd Barrett (Povey 19). ?Like a supernova, Roger Syd Barrett burned briefly and brightly, leaving an indelible mark upon psychedelic and progressive rock as the founder and original singer, songwriter, and lead guitarist of Pink Floyd? (allmusic.com). It was not until the beginning of 1965 that the band took on the name The Pink Floyd, after being called The Pink Floyd Blues Band, and The Tea Set (Povey 19). With all of these names and changes, one would wonder what kind of people stand behind the band's name. They go as follows: Syd Barrett was born on January 6, 1946 in Cambridge, England, and was musically inclined from a young age. He was the foremost important member of the band, largely because he was responsible for the majority of their first album, The Piper at the Gates of Dawn. Soon after the release of this album, Barrett was released from the band due in part to his uncontrolled mental health from the use of psychedelic drugs (allmusic.com). His mental stability created a whole other aspect for the band to deal with, something that would eventually shape the way they would play forever. Roger Waters, born in Bookham, Cambridge, England on September 6, 1944, also played a large role in the bands development. He wrote the majority of the lyrics on Dark Side of the Moon, as well as singing a great number of songs from The Wall. As bassist for Pink Floyd he did indeed take over a leadership role when Barrett was no longer part of the group (allmusic.com). However, as a leader he eventually became sickened with the band, and no longer wanted to pursue a career as Pink Floyd. He put in a court

Free Essays on GIs And Frauleins

In this book, Hohn takes a look at various aspects of the personal and social interactions between the American GI’s and the German civilian population. In the end she comes to the conclusion that then Germans assessed these changes in their lives as a process of Americanization rather than that of Westernization or furthermore modernization. One can say that she substantiated this thesis entirely based upon a number of points. First and foremost, the Germans adapted the American social views on sexuality. This was much to the contrary of even their neighbours to the West France, who were much opposed to this ideology. Second, was the Germans adaptation of America’s role for women in the work place. Many of the German women found great paying jobs working in the U.S. military base. This was much to the opposition of the German Conservatives, and to the views of many throughout Europe who felt the woman’s job was at home. Third, was the implantation of American se gregation of the blacks from the whites that became introduced later in the fifties. This was quite the contrary to what was the case prior to this Americanization. For as General Colin Powell once said of his service in Germany in 1958 that, â€Å"for blacks, especially those out of the South, Germany was a breath of freedom. For as this Americanization took place Germany went from the number one requested spot for black soldiers to one of the least.† Take those examples along with the Germans assimilations of American fashion, music, and overall lifestyle one can easily say that Hohn substantiated her Thesis. The basis for Hohn’s research is quite extensive, actually she went well beyond extensive almost to the point of being absurd. The bibliography section of her book is twenty-six pages long, which goes to prove her research was quite extensive. One would have to say that she made extensive use of archival material, for a lot of the things she used she called prim... Free Essays on GI's And Frauleins Free Essays on GI's And Frauleins In this book, Hohn takes a look at various aspects of the personal and social interactions between the American GI’s and the German civilian population. In the end she comes to the conclusion that then Germans assessed these changes in their lives as a process of Americanization rather than that of Westernization or furthermore modernization. One can say that she substantiated this thesis entirely based upon a number of points. First and foremost, the Germans adapted the American social views on sexuality. This was much to the contrary of even their neighbours to the West France, who were much opposed to this ideology. Second, was the Germans adaptation of America’s role for women in the work place. Many of the German women found great paying jobs working in the U.S. military base. This was much to the opposition of the German Conservatives, and to the views of many throughout Europe who felt the woman’s job was at home. Third, was the implantation of American se gregation of the blacks from the whites that became introduced later in the fifties. This was quite the contrary to what was the case prior to this Americanization. For as General Colin Powell once said of his service in Germany in 1958 that, â€Å"for blacks, especially those out of the South, Germany was a breath of freedom. For as this Americanization took place Germany went from the number one requested spot for black soldiers to one of the least.† Take those examples along with the Germans assimilations of American fashion, music, and overall lifestyle one can easily say that Hohn substantiated her Thesis. The basis for Hohn’s research is quite extensive, actually she went well beyond extensive almost to the point of being absurd. The bibliography section of her book is twenty-six pages long, which goes to prove her research was quite extensive. One would have to say that she made extensive use of archival material, for a lot of the things she used she called prim...

The Best Blog Format to Improve Every Post (Includes Templates)

The Best Blog Format to Improve Every Post (Includes Templates) How much time do you spend worrying about your blog format when you sit down to write a post? However much time that might be, there’s a better way: establishing an outline and a set of editorial standards that you follow on every piece. This way, you can focus more on writing, and waste less time on mechanics and presentation. In this post, you’ll learn everything from formatting best practices to where all your visual components should go (and beyond). By the time you’re done, you’ll be sure to have picked up a few tips that’ll help improve your content and retain more readers. What is ? is the industry’s favorite marketing management calendar platform. Manage every project, schedule your content + social media promotion, and more, all in one place. Start your free trial. Download Your Free Blog Format Template Advice is only worthwhile if you can put it into practice. And to make applying this post simple, use this blog format template. Fill out each section and your post will come out well-formatted every time. The Best Blog Format to Improve Every Post (Free Templates)Why Worry About Formatting? Even the best content can underperform if it looks sloppy. In general, most people stick around on a website for less than a minute. Consider this graphic from Nielsen Norman Group: People are most likely to drop off right away, unless they see something compelling that they want to stick around and read, or otherwise interact with. And guess which factors determine whether people leave, according to Neil Patel: The content is irrelevant. It’s tough to read on mobile devices. It isn’t clear what the page wants them to do (like sign up or make a purchase). The design is either too busy, or not interesting enough. The site takes too long to load. Why are these points relevant? All five of these factors can be influenced, positively or negatively, directly and indirectly, by your formatting. Plus, there are plenty of other benefits behind making your content presentable. Here are three. Save Time Writing Like the intro to this post suggested, setting formatting guidelines for every post helps you save time since you won’t have to think about it each time you create a piece of content. Multiply the amount of time you save on one post, times the number of posts you’ll ever write, and it adds up. Ensures Posts Are Easy to Read This helps solve problems #2 and #3 from the numbered list a few paragraphs back. Provided your content is on point (solving point #1), making sure people can read your stuff on whatever device they’re on while making conversion steps clear, you can put yourself on the path to success. Improve Your SEO Performance Incorporating keywords into the right sections of your post, along with using header tags (H2, H3, etc.) smartly throughout your content can have considerable influence over its search performance. 8 Formatting Best Practices to Follow Before this post digs into an actual formatting process, it’s time to cover some basic best practices that apply more or less universally. Sentence Length: Aim for 25 words or less per sentence. Paragraph Length: Stick to three sentences or fewer per paragraph. Word Count: The best post length is however long it takes to make your point. Image Placement: Consider adding at least one image per 300 words. Form / Lead Magnet Placement: Make opt-in forms easy to find. They can either be placed in-line (aim for somewhere near the beginning or end) or using a (tasteful) pop-up. Links: Make links open in a new window so users aren’t taken away from what they’re trying to read. Usage of Header Tags: Use one H1 header for your headline, H2 tags for sub-headers, and H3 tags for points beneath sub-headers. Use header tags H4 through H6 sparingly. Flow of Information: Have a clear introduction, body, and conclusion. Diagram of an Ideal Blog Post Format You’ll probably need an example to follow before setting forth on formatting yourself. So, what does a crisp and clear blog post look like? Check out this illustration: Formatting Your Blog Post in 7 Simple Steps So, say it’s time to write a blog post. How should you approach structuring each section? And how can you get that advice in plain English? Start with this process. Step 1: Write an Outline This is the first thing you should do before writing a piece of content: figure out what you’re going to write, and what sections your post will include. The simplest way to write an outline is to sketch out section subheaders in bold text, and add specific details in bulleted lists beneath each one. Here’s an example: Introduction Point 1 Point 2 Point 3 Next, add in sub-sections and label which sub-header levels they’ll use: Introduction Point 1 Point 2 Point 3 First Section: Thoughts on Point 1 (H2) Sub-Point 1 (H3) Sub-Point 2 (H3) Sub-Point 3 (H3) Why worry about this stuff? Here are a few reasons: Using clear sub-headers makes content easier to read. This post you’re reading right now uses H2 and H3 subheader levels throughout. Now, imagine how much harder it’d be to read without them. Figuring out up front which header levels to use saves time later: And time is of the essence, right? Less time writing means more time to †¦ do more writing. Or something else. Good content structure supports good SEO. Search engines want to see well-structured content with a logical header structure. Mapping that out right away helps keep smart SEO practices a part of your process right from the start. Step 2: Structure Your Introduction When the actual writing starts, everything begins with the introduction. There’s a lot of weight riding on this one section, too. So, how should they be formatted? Follow these guidelines: Keep it concise. Stick to three or four paragraphs maximum (and keep each sentence brief and punchy). Add links. Reputable sources can immediately establish accuracy and authority (and keep readers around). Recommended Reading: How to Write Irresitible Blog Post Introductions That'll Keep Your Readers Reading Step 3: Consider Content Upgrade and Lead Magnet Placement After the introduction, it’s worth considering where your lead magnets (free downloadable resources locked behind an email opt-in form to build your email list) should go. The Blog frequently places these shortly after the introduction. That’s because they often include resources that are required (or at least helpful) for implement the advice in the rest of the post. But, whether that’s the best placement for you depends on your content. Here are some options and examples: After your introduction: At the end: In a pop-up: It’s worth experimenting with different placements and monitoring which appears to work best. From a formatting perspective though, what matters is knowing ahead of time where it will go, so you can plan and write accordingly. Step 4: Write Each Subsection Following your outline, each subsection will need to be written next. Each one should start with its appropriate sub-header level. If you’re using WordPress, you can find your subheader controls here: Why are these important? This has been touched on before in this post, but it’s worth reiterating a couple of key points: Using consistent subheader levels improves readability. Having logical and consistent structure looks better than using headers and bold text at random. Search engines use sub-header HTML tags to understand your content. When assessing how relevant your content is in relation to keyword search terms, Google (and others) will take the contents of your sub-headers into consideration. This also helps search engines (and readers) understand which points of a post are most important (an H1 is more important than an H2, an H2 is more important than an H3, and so on). As has been stated before, stick to 25 words or less per sentence, and three or fewer sentences per paragraph to make your post easy to skim. Step 5: Where Should Images Go? The general best practice is to include an image every 200 to 300 words. This helps to add more visual appeal to your post, giving readers a rest periodically to look at something more interesting than an endless scrolling wall of words. Some other images to consider: Header graphics: These are great for using as the featured image in WordPress. Call to action graphics: Inline graphics linking to conversion steps (like signup forms) can help drive more clicks. Infographics / long graphics: They can go a long way toward helping provide information using less inline text, and they’re highly shareable on social media. Step 6: Adding s Great content deserves to be shared. And people will often want to share something great that I’ve read, while they’re reading. This is where click-to-tweet boxes (which can be created using a variety of plugins) come in. Here’s an example of what they look like:

The Best Blog Format to Improve Every Post (Includes Templates)

The Best Blog Format to Improve Every Post (Includes Templates) How much time do you spend worrying about your blog format when you sit down to write a post? However much time that might be, there’s a better way: establishing an outline and a set of editorial standards that you follow on every piece. This way, you can focus more on writing, and waste less time on mechanics and presentation. In this post, you’ll learn everything from formatting best practices to where all your visual components should go (and beyond). By the time you’re done, you’ll be sure to have picked up a few tips that’ll help improve your content and retain more readers. What is ? is the industry’s favorite marketing management calendar platform. Manage every project, schedule your content + social media promotion, and more, all in one place. Start your free trial. Download Your Free Blog Format Template Advice is only worthwhile if you can put it into practice. And to make applying this post simple, use this blog format template. Fill out each section and your post will come out well-formatted every time. The Best Blog Format to Improve Every Post (Free Templates)Why Worry About Formatting? Even the best content can underperform if it looks sloppy. In general, most people stick around on a website for less than a minute. Consider this graphic from Nielsen Norman Group: People are most likely to drop off right away, unless they see something compelling that they want to stick around and read, or otherwise interact with. And guess which factors determine whether people leave, according to Neil Patel: The content is irrelevant. It’s tough to read on mobile devices. It isn’t clear what the page wants them to do (like sign up or make a purchase). The design is either too busy, or not interesting enough. The site takes too long to load. Why are these points relevant? All five of these factors can be influenced, positively or negatively, directly and indirectly, by your formatting. Plus, there are plenty of other benefits behind making your content presentable. Here are three. Save Time Writing Like the intro to this post suggested, setting formatting guidelines for every post helps you save time since you won’t have to think about it each time you create a piece of content. Multiply the amount of time you save on one post, times the number of posts you’ll ever write, and it adds up. Ensures Posts Are Easy to Read This helps solve problems #2 and #3 from the numbered list a few paragraphs back. Provided your content is on point (solving point #1), making sure people can read your stuff on whatever device they’re on while making conversion steps clear, you can put yourself on the path to success. Improve Your SEO Performance Incorporating keywords into the right sections of your post, along with using header tags (H2, H3, etc.) smartly throughout your content can have considerable influence over its search performance. 8 Formatting Best Practices to Follow Before this post digs into an actual formatting process, it’s time to cover some basic best practices that apply more or less universally. Sentence Length: Aim for 25 words or less per sentence. Paragraph Length: Stick to three sentences or fewer per paragraph. Word Count: The best post length is however long it takes to make your point. Image Placement: Consider adding at least one image per 300 words. Form / Lead Magnet Placement: Make opt-in forms easy to find. They can either be placed in-line (aim for somewhere near the beginning or end) or using a (tasteful) pop-up. Links: Make links open in a new window so users aren’t taken away from what they’re trying to read. Usage of Header Tags: Use one H1 header for your headline, H2 tags for sub-headers, and H3 tags for points beneath sub-headers. Use header tags H4 through H6 sparingly. Flow of Information: Have a clear introduction, body, and conclusion. Diagram of an Ideal Blog Post Format You’ll probably need an example to follow before setting forth on formatting yourself. So, what does a crisp and clear blog post look like? Check out this illustration: Formatting Your Blog Post in 7 Simple Steps So, say it’s time to write a blog post. How should you approach structuring each section? And how can you get that advice in plain English? Start with this process. Step 1: Write an Outline This is the first thing you should do before writing a piece of content: figure out what you’re going to write, and what sections your post will include. The simplest way to write an outline is to sketch out section subheaders in bold text, and add specific details in bulleted lists beneath each one. Here’s an example: Introduction Point 1 Point 2 Point 3 Next, add in sub-sections and label which sub-header levels they’ll use: Introduction Point 1 Point 2 Point 3 First Section: Thoughts on Point 1 (H2) Sub-Point 1 (H3) Sub-Point 2 (H3) Sub-Point 3 (H3) Why worry about this stuff? Here are a few reasons: Using clear sub-headers makes content easier to read. This post you’re reading right now uses H2 and H3 subheader levels throughout. Now, imagine how much harder it’d be to read without them. Figuring out up front which header levels to use saves time later: And time is of the essence, right? Less time writing means more time to †¦ do more writing. Or something else. Good content structure supports good SEO. Search engines want to see well-structured content with a logical header structure. Mapping that out right away helps keep smart SEO practices a part of your process right from the start. Step 2: Structure Your Introduction When the actual writing starts, everything begins with the introduction. There’s a lot of weight riding on this one section, too. So, how should they be formatted? Follow these guidelines: Keep it concise. Stick to three or four paragraphs maximum (and keep each sentence brief and punchy). Add links. Reputable sources can immediately establish accuracy and authority (and keep readers around). Recommended Reading: How to Write Irresitible Blog Post Introductions That'll Keep Your Readers Reading Step 3: Consider Content Upgrade and Lead Magnet Placement After the introduction, it’s worth considering where your lead magnets (free downloadable resources locked behind an email opt-in form to build your email list) should go. The Blog frequently places these shortly after the introduction. That’s because they often include resources that are required (or at least helpful) for implement the advice in the rest of the post. But, whether that’s the best placement for you depends on your content. Here are some options and examples: After your introduction: At the end: In a pop-up: It’s worth experimenting with different placements and monitoring which appears to work best. From a formatting perspective though, what matters is knowing ahead of time where it will go, so you can plan and write accordingly. Step 4: Write Each Subsection Following your outline, each subsection will need to be written next. Each one should start with its appropriate sub-header level. If you’re using WordPress, you can find your subheader controls here: Why are these important? This has been touched on before in this post, but it’s worth reiterating a couple of key points: Using consistent subheader levels improves readability. Having logical and consistent structure looks better than using headers and bold text at random. Search engines use sub-header HTML tags to understand your content. When assessing how relevant your content is in relation to keyword search terms, Google (and others) will take the contents of your sub-headers into consideration. This also helps search engines (and readers) understand which points of a post are most important (an H1 is more important than an H2, an H2 is more important than an H3, and so on). As has been stated before, stick to 25 words or less per sentence, and three or fewer sentences per paragraph to make your post easy to skim. Step 5: Where Should Images Go? The general best practice is to include an image every 200 to 300 words. This helps to add more visual appeal to your post, giving readers a rest periodically to look at something more interesting than an endless scrolling wall of words. Some other images to consider: Header graphics: These are great for using as the featured image in WordPress. Call to action graphics: Inline graphics linking to conversion steps (like signup forms) can help drive more clicks. Infographics / long graphics: They can go a long way toward helping provide information using less inline text, and they’re highly shareable on social media. Step 6: Adding s Great content deserves to be shared. And people will often want to share something great that I’ve read, while they’re reading. This is where click-to-tweet boxes (which can be created using a variety of plugins) come in. Here’s an example of what they look like:

The Best Blog Format to Improve Every Post (Includes Templates)

The Best Blog Format to Improve Every Post (Includes Templates) How much time do you spend worrying about your blog format when you sit down to write a post? However much time that might be, there’s a better way: establishing an outline and a set of editorial standards that you follow on every piece. This way, you can focus more on writing, and waste less time on mechanics and presentation. In this post, you’ll learn everything from formatting best practices to where all your visual components should go (and beyond). By the time you’re done, you’ll be sure to have picked up a few tips that’ll help improve your content and retain more readers. What is ? is the industry’s favorite marketing management calendar platform. Manage every project, schedule your content + social media promotion, and more, all in one place. Start your free trial. Download Your Free Blog Format Template Advice is only worthwhile if you can put it into practice. And to make applying this post simple, use this blog format template. Fill out each section and your post will come out well-formatted every time. The Best Blog Format to Improve Every Post (Free Templates)Why Worry About Formatting? Even the best content can underperform if it looks sloppy. In general, most people stick around on a website for less than a minute. Consider this graphic from Nielsen Norman Group: People are most likely to drop off right away, unless they see something compelling that they want to stick around and read, or otherwise interact with. And guess which factors determine whether people leave, according to Neil Patel: The content is irrelevant. It’s tough to read on mobile devices. It isn’t clear what the page wants them to do (like sign up or make a purchase). The design is either too busy, or not interesting enough. The site takes too long to load. Why are these points relevant? All five of these factors can be influenced, positively or negatively, directly and indirectly, by your formatting. Plus, there are plenty of other benefits behind making your content presentable. Here are three. Save Time Writing Like the intro to this post suggested, setting formatting guidelines for every post helps you save time since you won’t have to think about it each time you create a piece of content. Multiply the amount of time you save on one post, times the number of posts you’ll ever write, and it adds up. Ensures Posts Are Easy to Read This helps solve problems #2 and #3 from the numbered list a few paragraphs back. Provided your content is on point (solving point #1), making sure people can read your stuff on whatever device they’re on while making conversion steps clear, you can put yourself on the path to success. Improve Your SEO Performance Incorporating keywords into the right sections of your post, along with using header tags (H2, H3, etc.) smartly throughout your content can have considerable influence over its search performance. 8 Formatting Best Practices to Follow Before this post digs into an actual formatting process, it’s time to cover some basic best practices that apply more or less universally. Sentence Length: Aim for 25 words or less per sentence. Paragraph Length: Stick to three sentences or fewer per paragraph. Word Count: The best post length is however long it takes to make your point. Image Placement: Consider adding at least one image per 300 words. Form / Lead Magnet Placement: Make opt-in forms easy to find. They can either be placed in-line (aim for somewhere near the beginning or end) or using a (tasteful) pop-up. Links: Make links open in a new window so users aren’t taken away from what they’re trying to read. Usage of Header Tags: Use one H1 header for your headline, H2 tags for sub-headers, and H3 tags for points beneath sub-headers. Use header tags H4 through H6 sparingly. Flow of Information: Have a clear introduction, body, and conclusion. Diagram of an Ideal Blog Post Format You’ll probably need an example to follow before setting forth on formatting yourself. So, what does a crisp and clear blog post look like? Check out this illustration: Formatting Your Blog Post in 7 Simple Steps So, say it’s time to write a blog post. How should you approach structuring each section? And how can you get that advice in plain English? Start with this process. Step 1: Write an Outline This is the first thing you should do before writing a piece of content: figure out what you’re going to write, and what sections your post will include. The simplest way to write an outline is to sketch out section subheaders in bold text, and add specific details in bulleted lists beneath each one. Here’s an example: Introduction Point 1 Point 2 Point 3 Next, add in sub-sections and label which sub-header levels they’ll use: Introduction Point 1 Point 2 Point 3 First Section: Thoughts on Point 1 (H2) Sub-Point 1 (H3) Sub-Point 2 (H3) Sub-Point 3 (H3) Why worry about this stuff? Here are a few reasons: Using clear sub-headers makes content easier to read. This post you’re reading right now uses H2 and H3 subheader levels throughout. Now, imagine how much harder it’d be to read without them. Figuring out up front which header levels to use saves time later: And time is of the essence, right? Less time writing means more time to †¦ do more writing. Or something else. Good content structure supports good SEO. Search engines want to see well-structured content with a logical header structure. Mapping that out right away helps keep smart SEO practices a part of your process right from the start. Step 2: Structure Your Introduction When the actual writing starts, everything begins with the introduction. There’s a lot of weight riding on this one section, too. So, how should they be formatted? Follow these guidelines: Keep it concise. Stick to three or four paragraphs maximum (and keep each sentence brief and punchy). Add links. Reputable sources can immediately establish accuracy and authority (and keep readers around). Recommended Reading: How to Write Irresitible Blog Post Introductions That'll Keep Your Readers Reading Step 3: Consider Content Upgrade and Lead Magnet Placement After the introduction, it’s worth considering where your lead magnets (free downloadable resources locked behind an email opt-in form to build your email list) should go. The Blog frequently places these shortly after the introduction. That’s because they often include resources that are required (or at least helpful) for implement the advice in the rest of the post. But, whether that’s the best placement for you depends on your content. Here are some options and examples: After your introduction: At the end: In a pop-up: It’s worth experimenting with different placements and monitoring which appears to work best. From a formatting perspective though, what matters is knowing ahead of time where it will go, so you can plan and write accordingly. Step 4: Write Each Subsection Following your outline, each subsection will need to be written next. Each one should start with its appropriate sub-header level. If you’re using WordPress, you can find your subheader controls here: Why are these important? This has been touched on before in this post, but it’s worth reiterating a couple of key points: Using consistent subheader levels improves readability. Having logical and consistent structure looks better than using headers and bold text at random. Search engines use sub-header HTML tags to understand your content. When assessing how relevant your content is in relation to keyword search terms, Google (and others) will take the contents of your sub-headers into consideration. This also helps search engines (and readers) understand which points of a post are most important (an H1 is more important than an H2, an H2 is more important than an H3, and so on). As has been stated before, stick to 25 words or less per sentence, and three or fewer sentences per paragraph to make your post easy to skim. Step 5: Where Should Images Go? The general best practice is to include an image every 200 to 300 words. This helps to add more visual appeal to your post, giving readers a rest periodically to look at something more interesting than an endless scrolling wall of words. Some other images to consider: Header graphics: These are great for using as the featured image in WordPress. Call to action graphics: Inline graphics linking to conversion steps (like signup forms) can help drive more clicks. Infographics / long graphics: They can go a long way toward helping provide information using less inline text, and they’re highly shareable on social media. Step 6: Adding s Great content deserves to be shared. And people will often want to share something great that I’ve read, while they’re reading. This is where click-to-tweet boxes (which can be created using a variety of plugins) come in. Here’s an example of what they look like:

Learning The Portfolio Essay Example | Topics and Well Written Essays - 2250 words

Learning The Portfolio - Essay Example The cost of maintaining the program, personal cost, and the startup cost are examples of expenses that a DE student may encounter during his learning program. However, the success at the university would have a substantial effect on my life. As a practicing nurse, the success in GER 401 would give out a certification of my profession. This means that, without this achievement, I may not be able to advance into my profession. This post will respond to a post that was made by one of my classmates in regards to my earlier post. In his post, Greg argued that despite the fact that distance education students face a number of challenges, startup cost may not be regarded as one of the challenges. He added that the cost of starting up a distance education learning program only depends on the parents and administrators of the program. Even though the cost of starting a distance education is lower than the expected benefits, the startup cost is still extremely high to the students and their fa milies. Aside from the tuition fee for the program, there are other factors like the cost of accessing the Internet, cost of purchasing books and other study materials which may appear to be high to many students. This is a critical concern and should, therefore, never be ignored especially if the challenge of the DE students needs to be addressed. Portfolio Task 2 After locating the given article (Resistance training and older adults’ beliefs about psychological benefits: The importance of self-efficacy and social interaction. Journal of Sport and Exercise Psychology, 29(6), 723–746), the two selected sources from the reference list include: I. Takeshima, N., Rogers, N., Rogers, M., et al. (2008). Functional fitness in older adults varies depending on the mode of exercise. Med Sci Sports Exerc, 39, 2036–2043. II. Layne, J., Sampson, S., Mallio, C., et al. (2008). Success disseminating a strength community-based training program for old adults by professional le aders: the People Exercise Program. Journal of Am Geriatr Society, 56, 2323–2329. The first article was selected because it is an article which targets are similar to that of the given article. This means that both the first article and the given article to discuss the old adults. The second article was also selected since it discusses training just like the given article. Portfolio Task 3 The keyword used while searching for the database: exercise and the aged The database was chosen because it is an academic search premier (EBSCOhost): This database covers arts and literature and medical sciences. The two articles selected include I. McCormack, J. (2000). Looking back and moving forward? Ageing in Australia 2000. Ageing and Society, 20, 623–631. II. Brandon, L, Boyette, L, Lloyd, A, & Gaasch, D. (2004). Resistive training and long-term functions in an old adult. Journal of Aging and Physical Activity, 11, 10–28. Portfolio Task 4 In the article â€Å"The Crisi s of Our Ageing Population and Other Fairytales,† David Gould argues that there existed a prosperous and rich land. The people who lived in that land were growing to be old. In this case, the residents of that land drained the treasure of the country until everything was exhausted (COM, 2002). These people spent their remaining years in misery and poverty, transforming a wasteland economy to their children.

Foreign Market Entry Plan Essay Example | Topics and Well Written Essays - 2750 words

Foreign Market Entry Plan - Essay Example Conducting PESTEL analysis is one of the essential steps in scanning the business environment of firms and attaining a complete overview of the various macro-economic factors that the company must take into consideration. PESTEL analysis describes the political, economic, socio-cultural, technological, environmental and legal factors prevailing in the industry or the firm’s business environment. The tool is particularly essential for businesses for making a thorough understanding and analysis of the growth or decline of markets, business positions, potential and direction of operations. PESTEL Analysis. Political Political conditions in Hong Kong seem favorable for conducting overseas businesses. Implementation of the Principal Officials Accountability System in 2002 was meant to bring about promptness and more responsiveness in the Government’s actions towards people’s concerns. This is especially favorable for conducting businesses because of the fact that any rising demand in the economy would be catered to with immediate action and support from the government.The country demonstrates an open and free economy where people’s rights are respected, courts can function independently and the rule of the law is highly respected in society (US Department of State, 2011). Economic Hong Kong represents one of the most open and dynamic economies. Recovering from the impacts of the global economic turmoil, the country attained high economic growth rates of 6.8%. Inflations rates have also gradually increased from 0.5% to 2.4% since the financial crisis. This was possible due to t he government’s aggressive initiatives and measures to control the risk of the housing market bubble due to low interest rates and high liquidity in the international financial system (US Department of State, 2011). From the perspectives of conducting business operations also the economy looks favorable with a sound banking system and very little public debt. The economy has adequate foreign exchange reserves coupled with a strong legal system. A rigorously implemented anti-corruption regime along with the above factors has also enabled the economy to adapt itself to the changing circumstances (US Department of State, 2011). The government has made a conscious initiative to promote measures for improving attractiveness of the economy as a trading and commercial centre and has been constantly reviewing and refining the financial architecture of the economy. Hong Kong seeks to reduce trade barriers considerably. In fact it has recently included a free trade agreement with China in order to enhance potential benefits from trade between the two countries. Its export of goods and services was highly on the rise since 2012 by about 17.3% which was attainable quickly because of the strong fiscal and monetary stimulus provided by the Chinese economy helping to recover from the impacts of the recession (US Department of State, 2011). Socio-Cultural The population of the country is steadily on the rise and has reached 7.097 million in 2012. It accounts for one of the most densely populated economies in the world. English accounts for the official language of the country and is spoken widely by a large group of the population. It is mandatory by

Virgil and Dante Essay example -- Virgil Dante Inferno Essays

Virgil and Dante In the note to Canto V regarding Francesca and Paulo, the Hollanders exclaim that â€Å"Sympathy for the damned, in the Inferno, is nearly always and nearly certainly the sign of a wavering moral disposition† (112). Indeed, many of the touching, emotional, or indignation rousing tales told by the souls in Hell can evoke pity, but in the telling of the tales, it is always possible to derive the reasons for the damned souls’ placement in Hell. However, there is a knee-jerk reaction to separate Virgil and, arguably, some of the other souls in limbo from this group of the damned, though, with careful perusal of the text, the thoughtful reader can discern the machinations behind their damnation. Although the dynamic between Virgil and Dante shifts dramatically through Purgatorio, throughout the Inferno, Virgil is the teacher and Dante the pupil, often bordering on an almost father-son relationship. It is the Roman, in Canto V, who asks the famous guiding question, â€Å"What are your thoughts?† (V.111), forcing the Florentine to pause and reason through what he is learning. Again, in Canto XXIV when Dante begins to weary, which is of little wonder: the poem begins at dawn with Dante lost from already being â€Å"so full of sleep† (I.11), Virgil manages to revitalize Dante’s spirits, calling for him to â€Å"Cast off sloth† (XXIV.46) and â€Å"Get to your feet† (XXIV.52), while reminding him of the â€Å"longer stair that must be climbed† (XXIV.55), Purgatory, which lies only a mere ten cantos ahead. Unarguably, this close relationship which forms between the two poets makes the reader’s heart pity Virgil’s damnation. This pity is doubled when one considers Virgil’s special situation: he is in Limbo, the circle of the virtuous pagans, thos... ...le to consider that Dante has erred in his placement of Virgil, noting how successfully that works with the rest of the allegorical levels. Perhaps then the answer and the problem which demands this answer, lies not with Dante or the poem, but within the reader. It is easy to identify with Dante, a man riddled with flaws; Virgil then becomes closer as a father figure. Thus, all the complex emotions wrapped in the bizarre web of paternity are translated onto Virgil. When one sees Virgil, one sees oneself; one sees one’s father. The damnation of the Roman I puzzling, paradoxical, and confusing, but not unjustified: many other souls in Hell fall under the same category. That to pity Virgil is to pity the part of ourselves which fears damnation and to pity our family before considering justice, is a lesson which can only be learned in the fire and ice of Hell. Virgil and Dante Essay example -- Virgil Dante Inferno Essays Virgil and Dante In the note to Canto V regarding Francesca and Paulo, the Hollanders exclaim that â€Å"Sympathy for the damned, in the Inferno, is nearly always and nearly certainly the sign of a wavering moral disposition† (112). Indeed, many of the touching, emotional, or indignation rousing tales told by the souls in Hell can evoke pity, but in the telling of the tales, it is always possible to derive the reasons for the damned souls’ placement in Hell. However, there is a knee-jerk reaction to separate Virgil and, arguably, some of the other souls in limbo from this group of the damned, though, with careful perusal of the text, the thoughtful reader can discern the machinations behind their damnation. Although the dynamic between Virgil and Dante shifts dramatically through Purgatorio, throughout the Inferno, Virgil is the teacher and Dante the pupil, often bordering on an almost father-son relationship. It is the Roman, in Canto V, who asks the famous guiding question, â€Å"What are your thoughts?† (V.111), forcing the Florentine to pause and reason through what he is learning. Again, in Canto XXIV when Dante begins to weary, which is of little wonder: the poem begins at dawn with Dante lost from already being â€Å"so full of sleep† (I.11), Virgil manages to revitalize Dante’s spirits, calling for him to â€Å"Cast off sloth† (XXIV.46) and â€Å"Get to your feet† (XXIV.52), while reminding him of the â€Å"longer stair that must be climbed† (XXIV.55), Purgatory, which lies only a mere ten cantos ahead. Unarguably, this close relationship which forms between the two poets makes the reader’s heart pity Virgil’s damnation. This pity is doubled when one considers Virgil’s special situation: he is in Limbo, the circle of the virtuous pagans, thos... ...le to consider that Dante has erred in his placement of Virgil, noting how successfully that works with the rest of the allegorical levels. Perhaps then the answer and the problem which demands this answer, lies not with Dante or the poem, but within the reader. It is easy to identify with Dante, a man riddled with flaws; Virgil then becomes closer as a father figure. Thus, all the complex emotions wrapped in the bizarre web of paternity are translated onto Virgil. When one sees Virgil, one sees oneself; one sees one’s father. The damnation of the Roman I puzzling, paradoxical, and confusing, but not unjustified: many other souls in Hell fall under the same category. That to pity Virgil is to pity the part of ourselves which fears damnation and to pity our family before considering justice, is a lesson which can only be learned in the fire and ice of Hell.

Food Inequality

Food Inequality between Developed and Developing Countries Introduction These days, any domestic problems tend to be connected with or caused by reasons coming from outside abroad. Among those globalized issues, one of the serious issues is the theme of food security. According to FAO (Food and Agriculture Organization), the outlook for the global cereal supply in the 2011/12 marketing season has improved the following positive production. However, the impact on global food security remains uncertain given the current international economic slowdown and changeable weather. For example of food security, in Eastern Africa, the drought-induced humanitarian crisis continues to take lives and reduce livestock. Additionally, in East Asia, severe localized monsoon floods in several countries – Bangladesh, Democratic People’s Republic of Korea, India, Lao People’s Democratic Republic, Pakistan, Thailand and the Philippines may reduce the final outcome because of the natural disaster while a record 2011 cereal harvest was anticipated. What do all these facts mean? Should people put up with the hunger if weather hits them and the economy is tough? There seem to be some other reasons which facilitate food security and if we could struggle with them, the damage caused by the reasons of natural disasters and the tough economy will be mitigated. What could these reasons be? This essay explores the extent to which Population Growth, Food Distribution, Genetic Resources Factors contribute to the problem of food security. Population Growth Today, it is generally agreed that food insecurity issue can be attributed to the fact that we are running out of food due to the intense population growth. In this part, we shall examine the idea carefully. The world’s population has been increasing, according to the report of World Bank in 2011, the population of the world has been doubled over the past 50 years. In this period, world population increase 3 billion to 6. 8 billion. Beyond the year 2050, it is projected that the population is to approach 9 billion, and the growth would likely occur in developing regions such as Africa, Asia, and Latin America. Inversely, the industrial countries or developed countries are going through a trend of decreasing population. The increase in population of developing countries is one of the main factors of the global population increase. Another factor is that the average life span has been extended, which means that the death rate is dramatically decreasing all over the world. The explosive increase of population brings about a problem of inequality, especially food. An excess of population is linked to food production and thus, food security. In a TED talk in 2007, Hans Rosling gave a lecture about inequality between developing and developed countries and attributed the food inequality to the fact that the world population has been increasing. In 1960, the gap was relatively small but now the existing gap between both of them has intensified. He had mentioned an example of shoes and cars, and at the very last he discussed food insecurity. Therefore, according to his speech, we can claim that the population growth causes the food inequality issue between developing countries and industrialized countries. However, on the other hand, according to two books which we mostly relied on, Ending Hunger by the Hunger Project and Food Policy by The Johns Hopkins University Press, we found there were some people who had made an objection against the idea. FAO and the United Nations World Food Program (WFP) reported in 2008 that new estimate of the number of people who would suffer chronic hunger in which year was 925 million, which, however, doesn’t mean that there is not enough food for the people who need it in the world. According to the report of FAO, the amount of world crop production was recorded two billions tons in 2008, which had been the best record. If the all crops were distributed equally to all people around the world, each of people was supposed to eat 320kg in a year, which is twice as much as crops that are eaten by Japanese per a year on average. Given that there are more food like vegetable, fish, and meat, in addition to crops, all people in the world are supposed to be able to get enough food. Then, why can’t all people get enough food? We examine the causes of food inequality from the different perspective in the next section. However, what we emphasize here is that we think the population growth could also be one of the causes in the near future if the world population kept increasing. As shown in Food Policy by The Johns Hopkins University Press, the world population will soon be over 9 billion people, which means that the earth’s productivity will not be able to catch up with the increase in population. Therefore, people in the world will soon face the fact that we run out of food. Then, we examine the food production in third section. Inadequate Food Distribution As we discussed in the last section, two books, Ending Hunger by the Hunger Project and Food Policy by The Johns Hopkins University Press, showed us that food inequality issue between developed countries and developing countries arises not from population growth but from in a defect in an appropriate food distribution system. According to Food Policy, All people in the world could be supposed to be able to get enough food, when the all crops were distributed equally to all people around the world. However, when it comes to the supply of food, only people in developed countries, which are estimated 20% in the world, can always get more calories than they need. Moreover, crops are consumed not only by people but also by livestock such as cattle, chicken, which usually come to the markets for industrialized countries. As a result, people in developed countries like us usually consume more than half of all crops in the world. It turns out that something may be wrong in the process of the food distribution. First, we attribute it to high food prices. As we learned in Prof. Montgomery’s lectures, the energy and water insecurity made the food prices high because food, water, and energy are tightly connected to each other, so farmers need tons of energy and water to produce food. Moreover, Food Policy also described that due to the energy insecurity, more and more people in developed countries used crops in a different way; today biofuels that are made by crops are one of the popular renewable energies in the world. However, to grow the crops, people also need to use more energy and water, which leads people into a downward spiral, and usually the victims are people in poor countries. On top of that, according to Ending Hunger, the high food price can be attributable to speculations. The author said, â€Å"Crops have been getting the attention as an object of speculation. † Originally, more crops tend to go into the domestic market, and there are a few products being distributed in the international market. Under the circumstance, investors who were struggling under the financial crisis in 2008 had an eye on crops for speculation, which raised the food prices intensely. Thus, today under the capitalism, people rather reckon food as a â€Å"product†, so food has been distributed in a way that certain rich people can benefit. At the very last in Food Policy, we got a clue for solving food inequality; an alternative food distribution system that can exist even under the capitalism. The authors have an eye on an idea of â€Å"food redistribution†. Food bank, a non-governmental organization that provides food to poor people for free, has been popular in many developed countries to help poor people within the nations. The authors expect that it will be exercised not by government, but by some entrepreneurs since there is a big challenge for governments in terms of fund and security, and that it will become a new business model in the future. In my opinion, however, it seems difficult that the model can be applied, crossing the boarders. In addition to the point of food distribution, we would like to mention the food production. Ending Hunger, the book we had read, said that although every country needs to try to keep their food self-sufficiently stable, it’s a big challenge for developing countries. There are quite a few countries that rely on the imports from other countries to get crops for their principal diet. It’s related to their history which they were forced to produce some products like cacao to export to industrialized countries in their colonial ages. They are vulnerable because of this monoculture structure which has been still existed when the food prices fluctuate. In the next section, we examine how to solve the monoculture structure issue. Losing Biodiversity In this section, we discuss biodiversity, the problem between biodiversity and food security and the solution. First of all, Biodiversity is a term that is short for biological diversity. Currently, the great variety and richness of plant, some microbe are said to be approximately 1. 7 million species in 2008. The human race literally relies on those plants and animals for clothing, shelter, medicines, and many other things, according to Red list of Threatened Species. However, 784 species have been officially recorded as extinct and more than 16,000 species contains approximately 12 percent of bird species, 23 percent of mammals, and 32 percent of amphibians as well as a large number of plant species. Even so, how does the problem connect with food security? Does the extinction of some species of plants lead to such a big problem? The answer seems to be affirmative; the conflicts between agriculture and biodiversity would be possible. Presently, just three crops- rice, wheat, and maize- amount to about 60 per cent of the world’s food crops and 56 per cent of the protein people derive from plants. This means the stability of agriculture is easy to be affected by climates, pests, diseases because there are no other different plants which would be durable to those stresses. As a result, a drought becomes more likely. In Bangladesh, for example, increasing HYV [high –yield varieties] rice monoculture has decreased diversity, including nearly 7,000 traditional rice variation and many fish species. Ironically, the production of HYV rice per cent acre in 1986 dropped by 10 percent from 1972, in spite of a 300 per cent increase in agrochemical use per acre. (Thrupp 2000,p269) In India, by 1968, although, the so-called â€Å"miracle† HYV seed had replaced half of the native varieties, the expected production in many areas were not realized because those seeds need irrigated land with high inputs of fertilizer, which poor farmers cannot afford. Thrupp p269) North America like US is not also exemption. Of more than 7,000 apple varieties grown in the United States between 1804 and 1904, 86 per cent are no longer cultivated, and 88 per cent of 2,683 pear varieties are no longer available. (Thrupp p270). The main causes for the loss of agrodiversity are reliance on uniform plants and the heavy use of agrochemicals (often make lands barren), and institutions and companies from developed countries who gained patents of seeds and other genetic resources. In order to change this situation, a shift to sustainable agriculture requires changes in production methods, models and policies, as well as the full participation of local people. Example includes use of organic fertilizer, reduction of agrochemicals that destroy diverse rich soil, multiple cropping, eliminating subsidies and credit policies for uniform high-yield varieties. In addition, those developing countries which have plenty genetic resources don’t keep silent to their serious problem. In the Convention on Biological Diversity (CBD) in 2010, those countries tried to negotiate with developed countries in order to create a protocol about making the access and payment of genetic resources a matter of international law for â€Å" fair and equitable sharing of benefits† (The Economist 2010) Conclusion As we discussed in this papers so far, we mostly attributed the food inequality problem to population growth, inadequate food distribution system, and losing biodiversity. However, the more we studied, the more we found that the food inequality problem was very complicated because there ere a lot of factors which were connected to each other and which lead to the problem. The solutions we figured out are that an alternative food distribution system, and a shift to sustainable agriculture requires changes in production methods, models and policies, as well as the full participation of local people. The right for accessing to food; it is supposed to be exercised by al l people in nature. We strongly hope that more and more poor people will get the access to food in the future, and in order to make it happen, we need to get back to an idea of cooperation at the end. References 1) J Price Gittinger; Joanne Leslie; Caroline Hoisington; Economic Development Institute in Washington, D. C. (1987). Food policy: integrating supply, distribution, and consumption. Baltimore : Published for the World Bank [by] Johns Hopkins University Press 2) W Ladd Hollist; F LaMond Tullis(1987) Pursuing food security : strategies and obstacles in Africa, Asia, Latin America, and the Middle East. Boulder : L. Rienner Publishers 3) Debra A Millar(2008) Biodiversity Detroit : Greenhaven Press. Thruoo L Ann (2000) Linking agricultural biodiversity and food security: the value role of agrobiodiveristy for sustainable agriculture International affairs Vol. 76 Issue 2, p265, 17p, 4 Charts 4) Global Information and Early Warning System, 2011 Food Outlook November 2011. Available at: http://www. fao. org/giews/english/fo/index. htm 5) The Economist Online (2010) Pay up or die: Protecting and profiting from the environment (21th Oct) The Economist Available at: http://www. economist. com/blogs/newsbook/2010/10/protecting_and_profiting_environment